By Odin Mckenzie 
Bulk mailing is inevitable when deciding to use direct mail or online campaigning for a product or service. But what qualifies as bulk mail? They includes flyers, circulars, newsletters, catalogs, and small parcels. Whether you want to send out coupons, catalogs, or leaflets to promote something to current and potential buyers, you need to do it in an affordable manner that will still be effective.
Learn the General Rules of Bulk Mailings
The guidelines vary between mailing companies and states. It is best to make yourself familiar with the rules, depending on where you live. Nevertheless, there are various basic things to consider when bulk mailing. The most known is that you should meet the required minimum.
In most cases, the items must be at least 200 pieces. All pieces must have similar contents and be the same size and weight too.
Certain weight limits should not be exceeded. This is just one of the few general tips when preparing bulk mailings.
Look for the Best Bulk Mailing Rates
Do your research and select a company that conducts the service at rates within your financial plan. Some agencies will allow you to save a lot of money due to their rates and package options. Look for firms that are well known for their bulk mailing capabilities and bulk mailing permits. The best firms are all-inclusive and can handle most rigors associated with this type of mailing service. For example, pre-sorting the mail by ZIP codes at affordable rates. Whatever choice you go for, kindly make sure you select an option that allows you to build your business with lower cost postage and get the most out of the service.
Identify the Type of Mailing You Will Send
The costs of postage differ with the type of mailing you send. Postcards are less expensive due to their size but may not be best suited to deliver the message you want. Deciding on the type of mailing should be done with one considering their budget. It is not just to cater for the printing and design fees, but also for postage and stamp purposes.
Bulk mailing may seem daunting but is quite manageable once you get the hang of it. It is also a guaranteed means of sending direct mail for advertising purposes to help build your brand.
Kirk Boley