Odin Mckenzie Everyone wants to improve their AdWords click-through rates and get their campaigns running. However, if you cannot optimize your ad campaign well, then your click-through rate can be low, making your AdWords campaign ineffective or less effective.
Make Use of Ad Extensions
Additional Ad extensions refer to additional information that you can add to your ads to make them more enticing to people to click and make you have a better competitive advantage over your competitors.
You can add call extensions whereby people can call directly from the ads by a click of a button without visiting your page. Alternatively, you can attract customers by adding social proof in the ads using rating or review extensions.
Optimizing Display URL
Display URLs are web address which prospects see in the PPC ads. This gives them an idea of what next after clicking the ad. When creating ad campaigns, you need to have it in mind that it is not a must for your landing page to match the display URL. They should, however, share the same domain. You can include keywords in the display URL. Usually, Google will bold the keyword if it matches a search inquiry.
Personalize Ad Copy
AdWords can allow you to personalize ads to match the ads with search queries significantly. If you are a local advertiser, geo-customizers can help to dynamically update the ads based on the location of interest or the location of the searcher. Also, you can personalize the copy depending on the time, gender, device, age, or audience.
Create Keyword Groups with Tight Themes
Google AdWords allows you to use multiple keywords in your account and ad group. Whereas, this helps you reach the ads to your target audience, sometimes the ads will not contain the keyword which people are looking for. This would affect the quality scores and click-through rates adversely.
You can increase the possibility of the keywords appearing in your ads by using tightly themed keywords instead of broader ad groups.
Use Countdown Timers
Your ad clicks will not mean anything if visitors do not convert on the site. Creating some sense of urgency is an excellent tactic of persuading users to act quickly. Urgency makes people suspend their deliberate thoughts of procrastination. Nobody wants to miss out on cool offers. To boost click on ads by creating this sense of urgency, AdWords can allow you to insert countdown timers in the ads to highlight upcoming events. Ads with these timers perform at significantly higher rates than other copy.
These practices can help you optimize your Google ads and increase your click-through rates and get more people to show interest in your products and services.…